Here's some of the good stuff.
Our team supports the unique communications portfolios of highly technical businesses, entertainment industry icons, and more. Here’s a sampling of the evolving, dynamic work we’ve done for a few of them.
Game design and marketing for the sequel to a hit tactical card game.
Word & Smith was brought on by Red Team Games to handle multiple responsibilities on an untitled sequel to Cards and Castles. We assisted on game design, text templating, production management, narrative development, and oversaw the project's marketing and communications strategy.
Modernizing the brand and appeal of a game’s lengthy legacy.
Approaching the celebration of their 25th anniversary, Materia Magica reached out to Word & Smith for our expertise in constructing promotional materials. We built and managed a new mailing list for their audience, created formal public relations processes (including press kit development and media outreach), and led on a new voice and tone for the brand as they enhanced their social media presence.
Sunday Music
An all-new approach to a celebrated musician's content strategy.
Sunday joined the Word & Smith family looking to expand his reach. Using a broad, up to date overview of the social media and content distribution landscape, Word & Smith created a coherent brand strategy, establishing platform specific voice, tone, and delivery to target specific demographics and organically grow Sunday’s core audience.
Defining a brand and leading its elaborate communications campaign.
When the visionary architects behind Leyline needed to put their bold ideas into concise, digestible copy, they turned to Word & Smith to lead them through the branding process—honing in on a clear and understandable mission, vision, and core values. From crucial spokesperson training and crisis communications planning to consistent staff biographies and content strategy oversight, we took Leyline’s strategy to the next level.
Built a top-tier esports organization's iconic team identity.
Word & Smith developed and executed on a social media strategy for this sports league start-up. In a crowded league of 20 teams, Word & Smith distinguished the Charge with immediately recognizable content and a unique tone that set them apart and quickly grew a loyal fan base.
Telling your story is what we do best.
Whether you’re a well-established brand looking for a fresh perspective or setting out to build something novel, Word & Smith has you covered. From content strategy and corporate communications to social media and public relations, we’re here to cut through the complexity and connect you with your community.